Public Relation Pdf Notes
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Public Relations Lecture Notes
Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context.
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Public Relation Pdf Notes
Foxit Advanced PDF Editor To remove. Planner, media consultant, public relation officer, counselor, front office. Write a note on Employee Relations. Public relation activities ensure the correct flow of information between the organization and its public also called its target audience. Public relations goes a long way in maintaining the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are associated with it.
The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important to strategy in Public Relations because it allows us to leverage the organization in context. In addition, Position helps us align our strategy with the organization’s mission statement. Strategy and Theory in Public Relations There are 3 clusters, which Chaffee (1985) has identified to strategy, which is Linear, Adaptive and Interpretive. Since Singapore’s independence, the Ministry of Education (MOE) has adopted a linear approach towards the education system, which focuses on planning.
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